Native State Foods
Native State foods has partnered with Xeroproject since they hit the ground running. We helped them establish their brand, develop their website, and designed packaging. They promote a healthy lifestyle using vibrant imagery and health-conscious content.
Help develop the identity of a brand new start up in an already cluttered natural food market that would have to be translated across digital, printed products and social media. As well as create a new community to share their stories experiences and recipes.
Define a look and feel that was outgoing and energetic as well as keeping the roots of Pinole front and center with icons and patterns evolved from the Aztec. Photography and copywriting encouraged activity and for the reader to “Find your native state”, be it on a surf board or meditating on the top of a mountain. We then went on to develop a cost effective website using Wordpress and Woocomerce that's product focused but, also allowed contributors to post stories, submit recipes, and communicate and share through social media.
Native State Foods garnered thousands of followers within weeks sharing pictures and recipes though the site and social media. The site was universally praised by users for ease of use and ease of sale. The product itself (Including our packaging) went on to be sold in Whole Foods and Wegmans’s on prime shelf space.